This Time It's Coming... LG's New Smartphone Unveiled on the 14th

LG Electronics Unveils Invitation for 'Explorer Project'
Optimized Video Viewing by Rotating One of the Two Screens Horizontally

[Asia Economy Reporter Han Jinju] LG Electronics' smartphone, tentatively called 'Wing,' will be unveiled on the 14th. It is a new type of smartphone where one of the two screens rotates horizontally.

On the 2nd, LG Electronics released an invitation to an online event for its strategic smartphone scheduled for the 14th. The video, which begins with a screen reflecting the ocean, shows a rectangle reminiscent of a smartphone screen rotating horizontally to form a T shape, revealing an additional hidden display.

At the end of the invitation video, an English sentence appears meaning "Life becomes more than expected when discovering something new." This signifies the intention to provide a new user experience in line with changing consumer lifestyles.

LG Electronics has been preparing a completely different dimension of smartphone strategy called the ‘Explorer Project.’ The new product was planned based on the observation that the smartphone market has become uniform over the past decade, while consumers’ usage patterns and lifestyles are becoming more personalized. The strategy aims to offer an innovative mobile experience to consumers who quickly embrace change.

The new product is expected to be optimized for enjoying videos. To this end, LG Electronics has chosen Qualcomm, Naver Whale, Picto, Rave, and ToBe as platform partners. As video consumption increases, smartphones are evolving into forms optimized for video enjoyment, leading to collaboration with video partners. Rave offers a service combining social communication and video, while ToBe provides free movie and TV services. A new user experience tailored to the new form factor will be offered in collaboration with Naver’s web browser 'Whale.'

Going forward, LG Electronics will differentiate its existing flagship smartphone lineup as the 'Universal Line' and its bold, innovative products as the 'Explorer Project.'

Lee Yeon-mo, head of LG Electronics’ MC Business Division, said, “The Explorer Project is LG Electronics’ bold transformation to provide customers with new experiences and value beyond the uniform competition of specifications,” adding, “This challenge will always exceed the expectations of customers who seek novelty.”

This content was produced with the assistance of AI translation services.