The North Face Launches Fleece Collection Made from 10 Million Recycled PET Bottles

[Asia Economy Reporter Yujin Cho] Youngone Outdoor (CEO Ki-hak Sung)'s global outdoor brand The North Face has launched the 'Eco Fleece Collection' for this fall and winter season, recycling over 10 million PET bottles (approximately 10.82 million 500ml bottles).

Comprising over 50 styles including reversible jackets, long coats, blousons, anoraks, and vests, this collection has more than doubled the amount of fabric made from recycled PET bottles compared to last year. For key products, up to 66 PET bottles (based on size L) are used per jacket to increase the recycling ratio.

The flagship product, the ‘Save the Earth Fleece Jacket,’ features not only fabric made from recycled PET bottles but also recycled zipper tape. Customers can choose between a basic jacket design and a hooded design according to their personal preference. The women's version is characterized by drop shoulders and a loose fit silhouette. Kids' versions are also available, allowing for family look coordination.

The ‘Rimo Fleece Jacket,’ which has been sold out continuously since the year before last, has been upgraded to an ‘inssa item’ with a wider range of colors and designs and an increased PET bottle recycling ratio. The ‘Novelty Rimo Fleece Jacket’ pairs well with ‘Kkuankku look’ (styled but casual look) or ‘street look,’ making it especially popular among young people. It can be used as an outer layer in transitional seasons and as a mid-layer in cold winter.

Meanwhile, The North Face is promoting the importance of practicing eco-friendly values together with consumers and pursuing better coexistence with nature. Ambassadors Shin Min-a, So Ji-sub, and SF9’s Rowoon personally guide proper plastic bottle separation and disposal methods through ‘Eco Tip’ videos shared on official channels and in stores. Additionally, tags on Eco Fleece products display marks that allow consumers to easily see how much PET bottle material has been recycled.

A Youngone Outdoor official stated, “Not only the inherent fashion value of the products and brand but also the recent consumer trend emphasizing eco-friendly value through recycling various earth resources, combined with The North Face’s unique global technology and continuous innovation, has enabled 10 million plastic bottles to be reborn as The North Face Eco Fleece products.”

This content was produced with the assistance of AI translation services.