Will Gyeomjae Jeong Seon's 'Bakyeon Waterfall' Become a Landmark of POSCO Center?

Exhibition of Artist Lee Inam's Work 'Corporate Citizen, Light for Coexistence'

Artist Lee Inam's work 'Corporate Citizen, Light for Coexistence'

[Asia Economy Reporter Hwang Yoon-joo] Jeong Seon’s 'Bakyeon Waterfall' has been installed at POSCO Center.

Last month, POSCO unveiled the media art piece "Corporate Citizen, Light for Coexistence." This work by artist Lee Inam (李二男) digitally reinterprets Jeong Seon’s Bakyeon Waterfall as a motif to express POSCO’s corporate citizenship philosophy aimed at becoming a century-old company. The piece was planned to commemorate the first anniversary of the Corporate Citizenship Charter proclamation, allowing employees to reflect on the 'corporate citizenship philosophy' toward a 100-year company and share it with citizens.

Measuring 7.25 meters in height and 2.4 meters in width, this elongated artwork features colors and landscapes that change vividly with the seasons. In particular, the scene where Jeong Seon’s 'Bakyeon Waterfall' turns red and transforms into a blast furnace producing steel captivates visitors’ attention.

The molten iron incorporated into the artwork is engraved with each of the 561 characters of the "POSCO Corporate Citizenship Charter." "Corporate Citizen, Light for Coexistence" is displayed in a wall-mounted format in the open lobby space on the 2nd floor of POSCO Center, allowing anyone to view it. POSCO expects this to become another attraction for visitors to POSCO Center alongside the existing works of world-renowned media artist Nam June Paik.

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