Lotte Department Store Unveils 12 Types of Chuseok Wine Gift Sets

Mariaju Wine Korean Cuisine Uri Wine AY Cote du Rhone 2 bottles. (Photo by Lotte Department Store)

[Asia Economy Reporter Seungjin Lee] Lotte Department Store is presenting a variety of wines for the upcoming Chuseok holiday.

Lotte Department Store announced on the 30th that it has prepared a diverse selection of 12 wine sets, each consisting of 4 types of marriage wines that pair excellently with Korean, Western, and Chinese cuisines as Chuseok gift sets, and has expanded the total quantity by 10-20% compared to usual.

First, for Korean cuisine, AY C?tes du Rh?ne 2 bottles (100,000 KRW) and KY Chile Premium No. 2 (50,000 KRW) are prepared. For Western cuisine, KS Italy Puglia No. 4 (40,000 KRW) and LT Banfi No. 3 (200,000 KRW), consisting of 'Banfi Brunello di Montalcino' and 'Banfi Rosso di Montalcino,' are offered.

Additionally, wines suitable for Chinese cuisine include AY US Top Value Wine (80,000 KRW) and Australian Premium No. 1 (80,000 KRW), which includes Penfolds Coonawarra Cabernet Sauvignon.

The most popular wine sets as gift sets are priced between 50,000 and 100,000 KRW, but this year, the average spending per customer is expected to rise slightly. Lotte Department Store has secured cost-effective wine sets that can be enjoyed as home dinners and daily wines, as time spent at home has increased due to COVID-19.

Park Hwa-sun, a liquor buyer at Lotte Department Store, said, "Due to the difficulty of face-to-face greetings caused by the novel coronavirus (COVID-19), demand for gift sets is expected to increase," adding, "Especially as wine trends have become popularized, wine is expected to be a great Chuseok gift set."

This content was produced with the assistance of AI translation services.