Ssangyong Motor Strengthens Non-Face-to-Face Channels...Global Marketing Council Holds Video Conference
[Asia Economy Reporter Kim Ji-hee] SsangYong Motor announced on the 28th that it will strengthen untact (contactless) marketing and communication channels to recover the shrinking export market due to the prolonged COVID-19 pandemic.
On the 26th, SsangYong Motor held a global product marketing council (PMC) video conference with over 30 participants, including dealership representatives from Belgium, the United Kingdom, Spain, and Italy, as well as members from SsangYong Motor's overseas sales headquarters, product and marketing headquarters, and technical research institute. Since 2017, SsangYong Motor has invited key overseas dealership representatives to its Pyeongtaek headquarters 2 to 4 times a year for council meetings. However, due to uncertainties about holding meetings within the year amid the COVID-19 situation, the previously suspended meetings were converted to untact video conferences. Through this meeting, they discussed product development progress and future business plans and decided to continue communication with overseas networks.
On the 6th of this month (local time), SsangYong Motor held an online launch event for the Korando in Chile, continuing its efforts to overcome the shrinking export market. Since Chile is under strict lockdown policies due to COVID-19, the launch event was solely hosted by Felipe Vidal, a famous journalist and university professor. All content was composed of pre-recorded videos. The event was broadcast live without an audience through the Chile dealership’s YouTube account, with about 1,600 viewers watching in real time.
Earlier, the Tivoli G1.2T online European launch event held on May 13 attracted over 8,200 real-time viewers.
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Meanwhile, last month, SsangYong Motor newly opened showrooms in Kuwait and Iraq and expanded and relocated its UK dealership headquarters, focusing not only on reorganizing its global sales network but also on contactless communication and marketing.
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