Le Cci Selected Influencer 'Kibak' as Model "Elegance Bridging East and West"

Kibak (Park Hee-jung) Selected as Model for Probiotic Skincare Brand 'Le C'

[Culture & Life Section Reporter Choi Jeonghwa] Power influencer and creative director Kibak has been selected as the model for LECCI.

‘LECCI’ is a probiotic-specialized cosmetics brand newly launched by J Skin Korea, which recently released the 'P7 Miracle Line 3-piece set.'

J Skin Korea CEO Joo Hyunjung stated, "Kibak (real name Park Heejeong) possesses an attractive and elegant image that bridges East and West, aligning perfectly with the brand’s direction, including the slogan 'A gift from the eternal history to you, LECCI.' For this reason, we chose him as our model."

Kibak (real name Park Heejeong) serves not only as the model but also as the head of marketing for LECCI. Director Park Heejeong previously worked as a director at JAYJUN Cosmetic and served as CEO of the shoe brand HA. TISS. As the power influencer ‘Kibak,’ his fashion sense and skincare methods have become a hot topic on Instagram.

Director Park said, “LECCI is a top-tier cosmetic brand with a clear and distinct product development process, brand identity, and message to consumers. We will strive for active communication with customers, overseas expansion, and broadening various distribution channels to grow into a global cosmetic brand.”

This content was produced with the assistance of AI translation services.