Songpa District Resident Models Directly Promote the ‘New’ Songpa

Songpa-gu Selects 5 Resident Model Teams for New City Brand CI Promotion... Renovation of Sculptures and Publicity Boards with Resident Models

[Asia Economy Reporter Jong-il Park] Songpa-gu (Mayor Park Seong-su) is selecting citizen models to promote friendly policy publicity and is actively launching the promotion of the new city brand CI (Corporate Identity) together with the residents.

Last July, Songpa-gu introduced a new city brand CI (Corporate Identity) and a new character (Songsong Papa) to residents, based on the Korean initial consonant 'ㅅ' representing 'Seoul', 'Leading', 'Songpa', and 'People', reflecting the district's development direction and future vision.

To make the new city brand CI feel even more familiar to residents, the district recruited citizen models last month.

A total of 84 residents applied, and after screenings including camera tests, five citizen model teams were selected: ▲Family (1 team) ▲University students (1 male and 1 female) ▲Housewife (1 person) ▲Senior citizen (1 person).

Recently, the citizen models directly participated in photo shoots expressing the city brand through various concepts such as education, jobs, and leisure culture.

The district plans to renovate three promotional installations (Comprehensive Sports Complex · Olympic Park · in front of Songpa-gu Office) and five public service promotional boards (entrance of Sincheon Yukkapmun · median strip in front of Lotte Mart · Machun Intersection traffic island · Seokchon Lake West Lake · Seongnaecheon promotional board) using photos featuring the citizen models.

Song Tae-min (20), a university student selected as a citizen model, said, “I am very proud to represent the residents and promote the area where I live, and I am proud to widely share the charm of Songpa.”

Park Seong-su, Mayor of Songpa-gu, said, “It is very meaningful that residents directly participate as models in Songpa-gu promotional photos,” adding, “We will provide good memories to the participating residents and strive to ensure that the new city brand raises the value of Songpa beyond a simple city symbol.”

City Brand Launch Ceremony

This content was produced with the assistance of AI translation services.