Saracorporation exports far-infrared cosmetics to Japan

[Asia Economy Reporter Hyungsoo Park] Sara Corporation is making a full-scale entry into the Japanese cosmetics market.

Sara Corporation announced on the 26th that it will export a total of five products, including Double Solution containing far-infrared rays, eye cream, vital cream, silky serum, and skincare starter containing prebiotics, through INBI, a Japanese cosmetics distributor.

INBI also owns its own skin clinic, making it suitable for promoting the excellence of far-infrared cosmetics. It is building a distribution network for cosmetics supply. Since February, it has been negotiating supply contracts with cosmetics corners in shopping centers at various subway stations in Tokyo, Japan.

INBI CEO Mogamiho built most of her career as a makeup artist in New York, USA. After returning to Japan, she worked at foreign cosmetics companies.

CEO Mogamiho explained, "I suffered from atopic skin since childhood," and "I encountered the Rebecca series, far-infrared cosmetics produced by Sara Corporation, and confirmed their efficacy."

She added, "After experiencing cosmetics with excellent moisturizing effects that absorb into the dermis layer, I judged that they are competitive in the Japanese market," and expressed strong confidence, saying, "They are comparable to existing Japanese cosmetics, so I am confident."

In collaboration with the Japanese distributor Finehill, the products will also be launched at various cosmetics exhibitions and displayed and sold in Japanese department stores.

Kim Yangil, CEO of Sara Corporation, said, "We have already been verified domestically and have prepared extensively to enter the Japanese market," and added, "We will grow significantly by collaborating with INBI, which has a distribution network in Japan and operates a beauty clinic."

This content was produced with the assistance of AI translation services.