Vivian Launches Renewed 'Xfit' Bra

[Asia Economy Reporter Yujin Cho] Vivian (CEO Youngseop Son) announced on the 26th that it will renew and launch the 'X-Fit Bra' for the autumn season.

The X-Fit Bra features the removal of the keeper on the wings and uses highly elastic spandex fabric crossed in an X shape, providing strong adhesion while smoothly shaping any bulges.

This product introduces a wing design for the first time at Vivian, reflecting consumers' needs for both comfort and shaping functionality. While maintaining the existing comfortable fit and shaping features, the design and colors have been upgraded to expand consumer choices.

Embellished with embroidery and lace on the cup sides and wings for added elegance, it is offered in toned-down colors such as Turkey Blue and Dark Violet, differentiating it from previous products. Additionally, reflecting the thicker clothing typical of the autumn and winter seasons, bold lace has been used.

Kang Jiyoung, Head of Vivian's Design Planning Department, said, “Recently, there has been a growing demand for products that emphasize comfort while naturally enhancing fit, which led us to plan the X-Fit Bra. We expect to elicit positive responses from consumers by highlighting the strengths of the X-Fit Bra and presenting it again with designs suitable for the autumn and winter seasons.”

Since its launch in the first half of this year, the X-Fit Bra has recorded the highest sales at Vivian and is available in a total of 23 sizes from AA cup to E cup, allowing consumers to choose underwear that fits their body shape. In particular, customized pads are applied according to size, such as volume pads for AA and A cups.

Additionally, the set panties are offered in four types?no-line panties, hemline panties, lace panties, and women's panties?broadening consumer options.

This content was produced with the assistance of AI translation services.