"I Only Need Side Dishes"... GS25's 'Naemamdaero' Series to Solve Your Worries

Hybrid Product with Selectable Rice and Side Dishes
Two More Types Released on the 27th... Expanding to Nine Types Next Month

[Asia Economy Reporter Cha Min-young] GS25] Convenience store GS25 is launching a hybrid product that allows customers to choose and purchase rice and side dishes according to their preferences. This reflects the trend of increased remote work and solo dining due to the implementation of social distancing level 2.

GS Retail, which operates convenience store GS25, announced on the 26th that it will introduce the so-called ‘Naemam(心)daero’ (As I Like) rice and side dish series, where customers can pick and eat rice and side dishes. Three products were first released on the 13th, and on the 27th, two more items, ‘Stressful Day Spicy Snack’ and ‘Gamasot Mixed 5-Grain Rice,’ will be launched, with plans to expand to a total of nine products by next month.

The Naemamdaero rice and side dish series is designed to suit customers’ moods and situations. Customers can select their preferred rice and side dishes at the time of purchase, and the high quality and visual satisfaction have led to strong customer purchases. The previously released products ‘Meat Side Dish for Tired Days’ and ‘Chinese Cuisine to Spin the Plate’ ranked first and second in the side dish category after their launch. Sales in this category from the 13th to the 25th increased by 35% year-on-year and 72.8% month-on-month.

The concept for each product is ‘A day when you want to ~.’ Products were launched considering customers’ preferences and situations, such as ‘A day when you want to eat meat,’ ‘A day when you want to spin the plate,’ and ‘A stressful day.’ Rich garnishes are used to enhance visual satisfaction. Prices range from 4,500 to 6,900 KRW.

The ‘Stressful Day Spicy Snack’ launching on the 27th consists of spicy menu items eaten to relieve stress: Buldak Bokkeum Myun (spicy chicken noodles), spicy pork cutlet, and spicy fish cake. The price is 4,900 KRW. The ‘Gamasot Mixed 5-Grain Rice’ is made using superfoods such as lentils, oats, hemp seeds, and quinoa. The price is 1,400 KRW. In particular, the ‘Gamasot Rice Series’ features ‘Gamasot Rice with Rice Germ’ and ‘Gamasot Mixed 5-Grain Rice,’ utilizing rice germ and super grains. Developed through six months of research using a special steaming method, it enhances stickiness compared to regular white rice and delivers the savory taste of gamasot (traditional Korean cauldron) rice. The container is also shaped like a gamasot.

Kim Dae-hyun, manager of the GS25 Fresh Food Team, said, “With social distancing level 2, the number of customers eating lightly alone is increasing, so we planned this series as products that customers can easily choose and eat according to their mood.” He added, “We will continue to introduce various menus to provide fun and taste to many people who solve their meals at GS25.”

This content was produced with the assistance of AI translation services.