Chevrolet Strengthens Product Appeal with 'Real New Colorado' Pre-Orders Starting at 38.3 Million KRW

Exterior Design Upgrade and Addition of New 'Off-Road Sensibility' Trim

Chevrolet Real New Colorado (Photo by Chevrolet)

[Asia Economy Reporter Kim Ji-hee] Chevrolet has unveiled the 2021 model year ‘Real New Colorado’ and will begin pre-orders from the 24th. The new Colorado enhances its appeal with upgraded exterior design and the addition of a new trim that adds off-road sensibility.

The authentic pickup truck Colorado has gained popularity since its launch last year by emphasizing its robust full-box frame body, best-in-class performance, excellent towing capacity, convenience, and practicality. As of the first half of this year, it ranked within the top 5 in cumulative sales among all imported vehicle models.

The newly released ‘Real New Colorado’ comes standard with the 3.6ℓ V6 direct injection gasoline engine and Hydra-Matic 8-speed automatic transmission, which have already been recognized for their performance in the domestic market, along with a more refined exterior design, new trims, and option specifications.

The new Colorado adds a premium Z71-X trim to the existing lineup of the rear-wheel-drive Extreme trim, the Extreme 4WD trim equipped with an advanced 4x4 drive system, and the Extreme-X trim with a style package. Additionally, the Z71-X Midnight Special Edition, which strengthens presence with an all-black color, expands the range of choices.

The prices for the Colorado are as follows: Extreme from 38.3 million to 38.8 million KRW, Extreme 4WD from 41.5 million to 42 million KRW, Extreme-X from 43 million to 43.5 million KRW, Z71-X from 44.9 million to 45.4 million KRW, and Z71-X Midnight from 46.4 million to 46.9 million KRW.

Lee Yong-tae, Executive Director of Domestic Sales at Korea GM, said, “We are very pleased to introduce the Real New Colorado, which has improved its appeal by applying a large number of premium features along with a sophisticated design to domestic consumers.” He added, “The Real New Colorado, which carries Chevrolet’s authentic pickup truck heritage of over 100 years, will continue to lead the domestic pickup truck market based on best-in-class performance and product appeal.”

This content was produced with the assistance of AI translation services.