A Company Selling Beer Made Only with the Handmade Beer Brewing Device 'Indeokege' Has Emerged

Franchise 'Keg Brew' Starts Business on the 20th
Handcrafted Beer Fermented and Aged Only with Inda Keg Devices Sold

[Asia Economy Reporter Choi Saeng-hye] A franchise company that sells beer made exclusively with the B2B craft beer brewing device ‘Indeokeg’ directly on-site has emerged.

The craft beer pub franchise ‘Kegbrew’ announced on the 20th that it has started expanding its nationwide direct and franchise stores, beginning with its first directly operated store located in Yeoksam-dong.

The Indeokeg installed in Kegbrew stores is a device that ferments and matures wort (the raw extract of beer) contained in a smart keg, an 18ℓ dedicated plastic container, along with yeast capsules, to produce beer. The wort and smart kegs are also supplied by Indeokeg.

Kegbrew plans to continuously expand the variety of beers sold, starting with five types?Pale Ale, Belgian Witbier, Saison, Stout, and Indian Pale Ale?and adding five new beers by September.

Indeokeg explained that to rapidly expand the types of beer, technical partnerships are underway to introduce wort from other breweries in addition to Indeokeg’s own wort production. If wort from existing breweries is supplied, the Indeokeg device can be utilized as a unique beer production platform for each brewery, and it is expected to expand beer sales channels as well.

The beer prices are also reasonable. At 350ml, prices range from 4,900 to 5,900 KRW, and at 500ml, from 6,500 to 7,700 KRW, offering price competitiveness that craft beer enthusiasts can enjoy without burden.

Park Soo-young, CEO of Kegbrew, said, “The Indeokeg device enables the sale of freshly brewed beer fermented and matured on-site without any special brewing equipment, so customers visiting Kegbrew stores can drink beer that is fermented daily right there on the spot.”

Seong Ji-soo, director of Indeokeg, said, “Kegbrew’s case will be a good example showing that Indeokeg is not just a simple beer brewing device but can create a new ecosystem and business in the craft beer market.”

This content was produced with the assistance of AI translation services.