CJ O Shopping, First Sale of French 'Cerruti 1881' Women's Clothing

Launch of Women's Wear Line 'Cerutti 1881 Femme'
Developed as a Premium Women's Suit Specialty Brand

[Asia Economy Reporter Cha Min-young] The French fashion brand ‘Cerruti 1881’ is making its debut on home shopping.

CJ ENM O Shopping Division announced on the 18th that it has signed a license agreement for Cerruti 1881 and the women's clothing brand ‘Cerruti 1881 Femme.’ They plan to develop it into a women's suit specialty brand with annual sales of around 10 billion KRW.

Cerruti 1881 Femme will continue the unique suit sensibility of the French brand while offering products tailored to the body shapes and styles of domestic consumers. As a premium suit specialty brand embodying Parisian luxury, it targets middle-aged women who pursue differentiated luxury and aspire to a luxury style.

The first launch products are the ‘Origin Suit Set’ and the ‘Heritage Check Jacket,’ authentic suits that highlight Cerruti’s originality. The broadcast will take place on the 20th at 7:35 PM. The Origin Suit is differentiated from existing products with its subtle colors and patterns, while the Heritage Jacket is designed with black, brown, and blue check patterns to showcase a chic and modern sensibility.

Cerruti 1881 is a fashion brand established in France by European fashion master Nino Cerruti, known for developing the finest fabrics and producing ready-to-wear garments crafted by skilled artisans. It offers a wide range of products including menswear, womenswear, accessories, and perfumes. It operates about 63 standalone stores and 20,000 sales points worldwide, including Europe and the United States.

Choi Yo-han, head of the Fashion Division at CJ ENM O Shopping, said, “Through close collaboration with world-class specialized brands, we will introduce products that have been rarely seen before,” adding, “We will solidify our position as a luxury suit specialty brand through continuous product development.”

This content was produced with the assistance of AI translation services.