Kakao Commerce Hosts 'TokDealBefe Untact Fair'

Strengthening Baby Fair Accessibility through 'Kakao Shopping Live'

[Asia Economy Reporter Jin-gyu Lee] Kakao Commerce announced on the 18th that it will hold the "TokDeal Befe Untact Fair (TokDeal Befe)" on KakaoTalk Shopping TokDeal from the 23rd to the 28th in collaboration with 'Befe,' the organizer of the pregnancy, childbirth, and childcare expo.

Befe will hold the 38th Baby Fair at COEX, Seoul, from the 20th to the 23rd. Kakao Commerce will conduct Kakao Shopping Live at the Baby Fair venue every day from 12 PM on the 22nd and 23rd, and after the Baby Fair ends, it will showcase products from participating companies as TokDeals on KakaoTalk Shopping.

The Baby Fair is a large-scale exhibition where various domestic and international brands related to pregnancy, childbirth, childcare, and education can be experienced in one place. Since many visitors include pregnant women with weak immunity and their families, a high level of safety concern is required. Kakao Commerce plans to enhance visitor safety and accessibility through Shopping, TokDeal, and Kakao Shopping Live.

Kakao Commerce will select about 30 excellent small and medium-sized enterprises to support TokStore operations and TokDeal promotions. Companies not participating in the COEX Baby Fair will also be given opportunities to join TokDeal Befe, maximizing the advantages of the untact fair and offering differentiated benefits from traditional offline expos. A Kakao Commerce official stated, "Starting with this TokDeal Befe, we will connect online and offline channels to support business expansion and performance growth, and diversify ways to alleviate visitors' anxiety when attending large-scale events to improve accessibility."

This content was produced with the assistance of AI translation services.