Kumho Tire Celebrates 60th Anniversary with First 'Go With You' TV Commercial Premiere

[Asia Economy Reporter Kiho Sung] Kumho Tire announced on the 18th that it will newly release a TV commercial titled "Go with you" to celebrate its 60th anniversary this year.

Produced under the concept "Kumho Tire 60 years, speaking of dynamic performance," this commercial is a corporate brand advertisement expressing Kumho Tire's 60 years and its challenging future through a collaboration with Jinjo Crew, the world's No.1 b-boying team leading the global Korean Wave.

The advertisement features a striking contrast with black-and-white scenes, rhythmically edited by intercutting tire driving shots and Jinjo Crew's dance performances at a fast pace.

Kumho Tire plans to use this commercial not only on domestic TV but also as digital content and sales/marketing tools including domestic and international YouTube. It is available in various lengths including a full version of about 90 seconds, and 30-second and 15-second cuts. A making film containing behind-the-scenes stories will also be released on Kumho Tire's YouTube channel, "EXSTA TV."

Kim Sangyeop, Head of Sales and Marketing at Kumho Tire, said, "Kumho Tire has walked 60 years to provide customers with high-quality tires. Through this brand commercial, we want to show customers the company's direction by continuously striving based on Kumho Tire's technology and balanced performance. We expect this brand commercial to greatly contribute to enhancing brand awareness overseas as well."

This content was produced with the assistance of AI translation services.