"This Is a Must-Buy"... Special Broadcasts Flood SME Home Shopping Channels

Home&Shopping Hosts Edu Summer Week Special
Public Shopping Airs 4-Hour Special Broadcast for 'Rice Day'

[Asia Economy Reporter Kim Cheol-hyun] Home shopping channels specializing in small and medium-sized enterprises are organizing special broadcasts on various themes to provide shopping opportunities to consumers. They are heating up the home shopping market with discount benefits that help forget the ongoing rainy season and heatwave.

Home&Shopping (CEO Kim Ok-chan) is holding a rental broadcast special event called 'Edu Summer Week' from the 17th to the 23rd to mark the summer vacation season. Three popular educational rental products from Home&Shopping have been selected for this event, and special benefits will be offered during the broadcasts of Noesaegim, Visang Education Wise Camp, and Woongjin Smart All scheduled during this period.

First, on the 19th at 11:50 PM, during the 'Noesaegim' broadcast, customers who sign a contract within 15 days after the broadcast ends will receive a 20,000 KRW Shinsegae gift card mobile voucher. Then, on the 21st at 12:40 PM, during the 'Visang Education Wise Camp' broadcast, customers who participate in the 14-day free trial will receive three study books and a Baskin Robbins block pack set. On the 22nd at 10:45 PM, during the 'Woongjin Smart All' broadcast, customers who participate in the free trial will receive one math book and one Korean history book.

Additionally, customers who make consultation reservations for the rental broadcasts will have a chance to win prizes including a total of 575g of pure gold medals and a total of 2.4 million KRW in cash through a raffle. Customers who leave consultation reservations via phone, mobile, or internet during the broadcasts will be automatically entered. Winners will be announced on the Home&Shopping website bulletin board. Kim Ok-chan, CEO of Home&Shopping, said, "As customer interest in intangible products such as rentals and funeral services has greatly increased recently, we are continuing various promotions. We will prepare so that customers can shop for the products they have wanted with various prize benefits under good conditions."

Public Shopping is holding a 4-hour special broadcast called 'Public Rice Day' on the 18th to celebrate 'Rice Day.' This special will feature Nonghyup Yesan Samgwangmi, Cheorwon Dongsong Nonghyup Odae Rice, Punggwang Suto Sindongjin Rice, and Kimhwa Nonghyup Cheorwon Odae Rice. Public Shopping explained that, amid the food security concerns caused by the COVID-19 pandemic, they have specially selected domestic rice varieties.

'Nonghyup Yesan Samgwangmi' is a single variety rice called 'Samgwang,' which is listed among the top 18 highest quality varieties out of 389 rice varieties by the Rural Development Administration. 'Cheorwon Dongsong Nonghyup Odae Rice' is cultivated under contract with 1,200 farms and has received certification from the Governor of Gangwon Province due to strict quality control. Sindongjin rice from 'Punggwang Suto,' a joint rice brand of Jeollanam-do, is grown facing sea breezes and is known for its excellent texture. 'Kimhwa Nonghyup Cheorwon Odae Rice' is produced in the front-line area with high temperature differences and clear water quality, characterized by its superior grain quality.

Since 2016, Public Shopping has held 'Rice Day' special broadcasts annually ahead of 'Rice Day.' In the four broadcasts held until last year, about 430 tons of rice were sold, playing a role in supporting sales channels amid the sharp decline in rice consumption each year. This year, to help farmers struggling with the dual hardships of COVID-19 and flood damage, the program will focus on promoting the characteristics and excellence of rice from various regions. Reflecting the home-cooked meal trend due to COVID-19, various cooking methods will also be introduced.

A Public Shopping official said, "We prepared this special broadcast to support farmers suffering from COVID-19 and flood damage. In particular, we will actively promote the excellence of domestic rice varieties such as Samgwang and Sindongjin to lead variety independence."

This content was produced with the assistance of AI translation services.