"Move Over Pengsoo" Nostalgic Character 'Pingu' Products Presented by KT CS

[Asia Economy Reporter Seulgina Jo] Pingu, the protagonist of the BBC TV animation about an Antarctic penguin family and a nostalgic character of 2030, will be released as character merchandise in Korea.

KT CS announced on the 16th that it has signed a licensing agreement for the commercialization of the 'Pingu' character with Heewon Entertainment. The newly launched Pingu character merchandise includes smart tok, hand wash, and AirPods cases, which will be sold on online markets such as Naver Smart Store, Coupang, and Kakao Gift. In the future, character lifestyle products such as umbrellas, baby raincoats, and tumblers will be continuously introduced.

Through the release of Pingu character merchandise, KT CS has expanded its existing online distribution business into a PB (Private Brand) business that oversees product planning, design, manufacturing, and distribution.

Pingu, a nostalgic character for people in their 20s and 30s, was loved as it was broadcast in over 155 countries with its unique smooth movements at the time. Currently, "Pingu in the City" is airing on the KBS KIDS channel.

To celebrate the launch of Pingu products, KT CS is holding an Instagram follow event until the 31st. By following KT CS's Instagram (@itstore_digital_), 10 people will be selected by lottery to receive Pingu hand wash.

Han Dongmin, Head of Channel Marketing Division at KT CS, said, “Through the launch of Pingu character merchandise, we have expanded our accumulated distribution capabilities into the PB business,” and added, “We will continue to release PB products focusing on lifestyle goods and digital appliances preferred by customers.”

This content was produced with the assistance of AI translation services.