Hankook Tire Selected as 'Best Korea Brand' for 8 Consecutive Years

[Asia Economy Reporter Suyeon Woo] Hankook Tire & Technology (hereinafter Hankook Tire) has been selected as a 'Best Korea Brand' for eight consecutive years by Interbrand, a global brand consulting firm.

Hankook Tire announced on the 12th that it was selected as a 'Best Korea Brand 2020.' Hankook Tire is the first domestic tire company to be named a Best Korea Brand for eight consecutive years.

Hankook Tire emphasized that it is making its best efforts in research and development and securing innovative technologies to enhance brand value and customer satisfaction. Recently, it was also selected as the exclusive tire supplier partner for electric vehicles starting from the 2022-2023 season when the 3rd generation (Gen3) race cars are introduced in the ABB FIA Formula E World Championship.

A Hankook Tire official explained that the fact that all vehicles in the competition, where prestigious global automobile brands such as Porsche, Audi, BMW, and Mercedes-Benz participate to showcase their electric vehicle technology, will be equipped with Hankook Tires means that the company’s top-level electric vehicle tire technology and brand power have been recognized.

In addition, Hankook Tire is strengthening its position as a global tire company by expanding strategic partnerships with premium original equipment manufacturers, such as supplying new car tires for Porsche’s first pure electric vehicle, the Taycan.

Interbrand is a global brand consulting firm that selects the top 100 global brands and has been evaluating the brand value of domestic companies since 2013, selecting the top 50 representative brands of Korea. It evaluates brand value based on financial factors, market dominance, and future growth potential, and presents new directions from a global business perspective every year.

This content was produced with the assistance of AI translation services.