Online Handmade Market 'Idus' Participates in Facebook Webinar

Participation in Two Major Sessions Hosted by Facebook
Sharing Influencer Marketing Advertising Results with Idus Artists

[Asia Economy Reporter Kim Cheol-hyun] Backpacker (CEO Kim Dong-hwan), which operates the online handmade market 'Idius,' announced that it will participate in the webinar event 'Influencer Marketing with Instagram' hosted by Facebook on the 12th.

This webinar features various companies presenting success stories on how to effectively deliver better content to consumers and potential customers on Facebook and Instagram through influencers. Idius will be responsible for two sessions at this event. CEO Kim Dong-hwan will share concerns about new advertising materials on Facebook and Instagram and advertising performance through influencer marketing with Idius creators, and will have a Q&A session with Facebook Account Manager Kim Iseul about the process and behind-the-scenes stories of Idius branded content advertising.

Idius explained that the strategy of running both general ads and creator branded content ads on Instagram and Facebook shows improved inflow indicators such as clicks, app installs, and sign-ups by at least 10% and up to 32% compared to using existing professional influencers. CEO Kim Dong-hwan said, "Facebook and Instagram branded content ads have the great advantage of being transparent and measurable, allowing anyone to easily apply influencer marketing."

This content was produced with the assistance of AI translation services.