Lotte Card Launches 'Roca' Series with Set Card System Introduced

Lotte Card announced on the 3rd that it has launched the 'LOCA' series, the industry's first set card system.

[Asia Economy Reporter Oh Hyung-gil] Lotte Card announced on the 3rd that it has launched the 'LOCA' series, the industry's first set card system.

The series consists of three types of universal benefit cards called 'LOCA' cards, which offer discounts and points accumulation everywhere, and five types of customized benefit cards called 'LOCA for' cards, which provide greater discounts at frequently used places.

When a customer obtains one LOCA card and one LOCA for card, the previous month's spending performance of both cards is combined, allowing the customer to enjoy the benefits of both cards by achieving the performance target on just one card. Discounted spending and financial service usage are also included in the usage performance to make it easier for customers to receive card benefits.

By selecting and issuing a series set that matches their consumption pattern, Lotte Card automatically provides customized benefits. According to Lotte Card, there is no need to calculate the performance conditions for each card.

Additionally, the company introduced the 'Card Manager' service to help customers manage their card usage wisely. Through big data analysis on the Lotte Card Life app or website, it offers various customized information and tips tailored to customers' consumption patterns.

Lotte Card plans to launch a new concept smart card loan called the 'Minus Card' in the future. Similar to a bank's overdraft account, it allows flexible use and repayment within the agreed period and limit at a fixed interest rate. A key feature is that no matter how often the loan is used and repaid, it is counted as a single loan transaction.

Jo Jwa-jin, CEO of Lotte Card, said, "We focused on creating a professional card made by people who are literally 'crazy (loca in Spanish)' about cards, providing the best benefits and easy usability." He added, "Customers will experience a new form of card life where they simply choose according to their consumption patterns and use freely, while the system automatically manages their performance and benefits."

Lotte Card announced on the 3rd that it has launched the 'LOCA' series, the industry's first set card system.

This content was produced with the assistance of AI translation services.