Gwangju Shinsegae Hosts Direct Trade Event for Haenam County Agricultural and Marine Specialties

Until the 6th at the Main Building Basement 1st Floor Food Event Hall

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) will hold a direct transaction event for Haenam-gun agricultural and marine specialty products at the food event hall on the basement first floor of the main building until the 6th.

According to Gwangju Shinsegae on the 2nd, this direct transaction event was promoted following a business agreement signed with Jeonnam Province last May to expand sales channels for farmers, fishermen, and small businesses facing difficulties in sales due to COVID-19.

The main item of this event is Haenam sweet potatoes, a representative summer snack that boosts immunity and refreshes the body and mind tired from COVID-19, introduced about two months earlier than regular sweet potatoes.

Jinyulmi is a chestnut sweet potato variety domestically bred in 2016, known for its soft taste and sweetness comparable to honey sweet potatoes, capturing consumers' tastes in summer.

Especially as a representative agricultural product that enhances immunity, sweet potatoes have been so popular that storage quantities sold out early in the first half of this year following the spread of COVID-19.

Recently, through live commerce, Haenam fire-roasted roasted sweet potatoes sold out 8,000 units within 30 minutes of starting, gaining great popularity.

They plan to sell Haenam’s best fire-roasted roasted sweet potatoes, harvested with high quality in Haenam, further ripened in a low-temperature warehouse after sorting, roasted for a long time in a flame tunnel direct-fire grill, and then rapidly frozen at minus 40 degrees Celsius as roasted sweet potatoes, freshly packaged with ice packs and boxes.

In addition to fresh sweet potatoes and fire-roasted roasted sweet potatoes, various agricultural and specialty products produced in clean Haenam, such as dried sweet potatoes, mini chestnut pumpkins, barley rice, sesame oil, and gopchang seaweed, will be sold.

Gwangju Shinsegae is being evaluated as faithfully fulfilling its role as a local corporation by creating opportunities to expand nationwide sales of excellent agricultural, marine, and livestock products produced in Jeonnam through Gwangju and Jeonnam.

Starting with the direct transaction win-win market for excellent agricultural and marine specialty products in cooperation with Jeonnam Province in April and May, events were held at Shinsegae Daegu Store in June and Gangnam Store in July.

This content was produced with the assistance of AI translation services.