Kakao Launches Big Data Query Service 'Kakao Data Trend'

[Asia Economy Reporter Buaeri] Kakao announced on the 29th that it will launch 'Kakao Data Trend,' a service that allows users to directly explore big data.

Kakao Data Trend enables users to examine integrated search term information from the portal Daum based on various criteria such as ▲period ▲device ▲gender ▲age ▲region.

Up to five search terms can be entered simultaneously to compare the data of each term, and all data can be intuitively viewed in chart form.

The viewed content can be downloaded as a file, allowing users to process the data themselves for research or study purposes.

For example, by entering and comparing the names of Kakao's five characters?‘Ryan’, ‘Apeach’, ‘Jordi’, ‘Scappy’, and ‘Angmond’?it was found that the character with the highest male proportion was 'Ryan', while the character with the highest female proportion was 'Scappy'.

Additionally, Niniz characters such as Jordi, Scappy, and Angmond were searched relatively more by the 20s and 30s age group, and Jordi's search volume surged sharply from April 20, when the ‘Jordi 24-hour’ emoticon event started on KakaoPage.

In the cultural content field, Kakao Data Trend can identify where fandoms are distributed regionally. Comparing the recent three-month search volumes of KakaoPage’s game fantasy genre representative intellectual properties (IP), 'Solo Leveling' and 'Moonlight Sculptor', it was found that 'Solo Leveling' had relatively more searches in the metropolitan area, Chungcheong, and Gyeongnam, while 'Moonlight Sculptor' had relatively more searches in Gyeongbuk, Jeonnam, and Jeju.

A Kakao official stated, "Currently, only search term data is provided, but Kakao plans to update data in various fields such as content and business in the future," adding, "We will develop Kakao Data Trend into Korea’s representative big data inquiry platform."

This content was produced with the assistance of AI translation services.