Incheon Port Authority Targets Route and Cargo Attraction Through Untact Marketing

Incheon Port Authority is engaging in communication and marketing activities with customers through non-face-to-face methods amid the COVID-19 situation.
[Photo by Incheon Port Authority]

[Asia Economy Reporter Park Hyesook] Incheon Port Authority is actively engaging in online port sales to attract new shipping routes and cargo to Incheon Port.

The authority announced on the 28th that due to the restrictions on global exchanges caused by the COVID-19 pandemic, it is focusing on untact marketing and conducting online port sales targeting global clients in the Americas, Europe, and Asia regions.

To revitalize the Americas service (PS8), the authority has held a total of four online port sales sessions this month, including shippers from the Americas and shipping companies belonging to THE Alliance, the service providers.

Shipper A, who exports 100 TEU of Reefer containers monthly from the United States to Incheon Port, reported that logistics through Incheon Port is proceeding smoothly, and agreed to immediate communication via online meeting systems in case of any issues.

Carrier B, which handled cargo at Incheon Port for the first time this year, forecasted a steady increase in cargo volume to continue in the second half of the year. The port authority plans to maintain communication with global clients about six or more times during the remaining months of July and August.

Additionally, the meetings previously held for local shippers and logistics companies through port sales have been replaced with video sessions, and explanatory materials are being distributed to actively promote the logistics environment of Incheon Port for next year.

Lee Jeonghaeng, Vice President of Operations at Incheon Port Authority, stated, "Untact marketing allows freer communication with clients while saving time and costs, and is expected to become the new normal going forward. Despite the challenging circumstances, we will strengthen our global network and actively respond to client demands to ensure that cargo volume at Incheon Port continues to rise in the second half of the year."

This content was produced with the assistance of AI translation services.