Carrot Sonbo Wins Main Prize at Red Dot Design Award

Carrot General Insurance announced on the 27th that it won the main prize in the 'Brand & Communication Design' category at the 'Red Dot Design Award 2020'.

[Asia Economy Reporter Oh Hyung-gil] Carrot General Insurance announced on the 27th that it won the grand prize in the 'Brand & Communication Design' category at the 'Red Dot Design Award 2020.'

As Korea's first digital non-life insurance company, Carrot General Insurance received high praise for expressing its identity as a unique and innovative insurance company through a sophisticated yet friendly brand.

In particular, the company added meaning to its name 'Carrot (CARE & Response On Time)' by making insurance easy and fun for digitally savvy millennials in their 20s and 30s, while providing optimal products and compensation at the right time.

Additionally, Carrot General Insurance further developed an original yet approachable illustration style, cleverly depicting enjoyable daily life, which attracted the attention of the judges.

A representative from Carrot General Insurance said, "It is meaningful news that the innovative yet familiar brand identity of Carrot General Insurance, which applied the on-demand model to the insurance industry, has been recognized globally," adding, "We will continue to grow as a digital non-life insurance company by approaching customers with a differentiated brand equipped with creativity and innovation."

This content was produced with the assistance of AI translation services.