Lotte Confectionery Launches 4 'Heunhan Namjae Bread' Varieties Including 'Cheese Solsol Toast'

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 27th that it has launched four types of bread products featuring the popular character duo called ‘Heunhan Nam-mae,’ known as the ‘Super President of Kids.’

The four new products are ‘Cheese Solsol Toast,’ ‘Choco & Choco Cream,’ ‘Banana Castella,’ and ‘Honeytteok Honeytteok Bread.’ Cheese Solsol Toast is a rectangular toast sprinkled with cheese, offering a sweet and savory flavor. Choco & Choco Cream is a rich chocolate bread with chocolate chips embedded on top of a chocolate-flavored soboro and filled with chocolate cream inside. Banana Castella uses banana concentrate powder, allowing consumers to enjoy the soft texture of castella with a sweet banana taste. Honeytteok Honeytteok Bread contains chewy rice cake filled with sweet honey inside soft bread.

Each Heunhan Nam-mae bread product includes one character sticker of ‘Amy’ or ‘Euddeum-i’ from Heunhan Nam-mae, with a total of 30 different sticker types available.

Meanwhile, Lotte Confectionery has been receiving positive responses this year by releasing various character products featuring Heunhan Nam-mae. In April, they applied Heunhan Nam-mae to the balloon gum ‘Watta’ and launched ‘Watta Panbaki Heunhan Nam-mae Apple Flavor,’ which sold about 2 million units by June due to its popularity. In March, they released a limited quantity of 6,000 sets of the ‘Heunhan Nam-mae Snack Gift Set’ through their online mall, which sold out within a week, generating high interest. Accordingly, Lotte Confectionery plans to release a second limited edition of the ‘Heunhan Nam-mae Snack Gift Set’ again next month.

This content was produced with the assistance of AI translation services.