Pohang City Offers 10% Special Discount on Local Love Gift Certificates During Summer Vacation Season

Gift Card Balance of 186.9 Billion KRW with a Sales Target of 100 Billion KRW... Card-Type Gift Card Launching in September

Pohang City PungPung Sale event scene.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongwook Park] Pohang City, Gyeongbuk Province, announced on the 26th that it will conduct a special 10% discount sale on local love gift certificates from August 3rd until the gift certificates are sold out, in preparation for the peak summer vacation season.

The sales target amount during this special discount event is 100 billion KRW out of the 186.9 billion KRW balance of gift certificates held. During the event period, the individual purchase limit per person is 500,000 KRW per month and 4 million KRW annually.

Pohang City plans to encourage the use of Pohang Love Gift Certificates among out-of-town tourists by providing information on affiliated stores and sales locations at information centers near major summer resorts, and by publicly disclosing major price information at these resorts to offer consumers rational choices. Additionally, in September, a second half discount event is planned in line with the launch of a mobile app-based card-type gift certificate.

Kim Jongsik, Director of the Pohang City Job and Economy Office, said, "This event will serve as a catalyst to boost consumer sentiment during the summer vacation season affected by COVID-19," and added, "We will actively promote the Pohang Love Gift Certificate so that it continues to be a popular product that revitalizes the local economy."

This content was produced with the assistance of AI translation services.