BTS and Lim Young-woong Take 1st and 2nd Place Respectively in July Singer Brand Reputation Rankings

Group BTS. Photo by Big Hit Entertainment

Singer Lim Young-woong. Photo by Lim Young-woong SNS

[Asia Economy Intern Reporter Park Hee-eun] According to the big data analysis of singer brand reputation in July 2020, the first place was BTS, second was Lim Young-woong, and third was BLACKPINK.

The Korea Corporate Reputation Research Institute analyzed 126,268,057 pieces of singer brand big data from June 25, 2020, to July 25, 2020, conducting an analysis of consumer brand participation, media, communication, and community. This figure decreased by 10.47% compared to 141,041,058 pieces of singer brand big data in June 2020.

The singer brand reputation index is a metric extracted from singer brand big data presenting beloved music to consumers, analyzing consumer behavior, and categorizing it into participation value, communication value, media value, and community value, then analyzed through positive and negative ratio analysis and reputation analysis algorithms.

The top 30 singer brand reputation rankings for July 2020 were analyzed as BTS, Lim Young-woong, BLACKPINK, Kang Daniel, IU, Young Tak, Lee Hi, Lee Chan-won, Jeon So-mi, Red Velvet, GFriend, Oh My Girl, IZ*ONE, TWICE, Jang Min-ho, Hwasa, Sunmi, SEVENTEEN, EXO, Zico, ITZY, Jung Dong-won, Song Ga-in, Rain, Taeyeon, Kim Hee-jae, Chungha, Baekhyun, Apink, and MAMAMOO, in that order.

Ranked first, the BTS brand had a participation index of 3,037,201, media index of 1,974,532, communication index of 4,076,428, and community index of 3,021,934, resulting in a brand reputation index of 12,110,094. Compared to the brand reputation index in June, this was a 20.20% decrease.

Ranked second, the Lim Young-woong brand had a participation index of 5,833,536, media index of 1,711,740, communication index of 1,845,453, and community index of 2,036,894, resulting in a brand reputation index of 11,426,057. Compared to June, this was a 12.61% decrease.

Ranked third, the BLACKPINK brand had a participation index of 2,643,505, media index of 1,666,645, communication index of 3,310,111, and community index of 3,659,028, resulting in a brand reputation index of 11,279,288. Compared to June, this was a 40.80% increase.

Regarding this, Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "The BTS brand was loved by consumers with many songs such as 'Friends,' 'ON,' '00:00 (Zero O'Clock),' and 'Black Swan.' The Lim Young-woong brand attracted consumer interest with songs like 'Trust Me Now,' 'Aloha,' and 'Wish,' while the BLACKPINK brand drew attention with 'How You Like That.'"

This content was produced with the assistance of AI translation services.