Samsung and LG Recognized Overseas... Dominating Top Ranks in Consumer Satisfaction
JD Power Consumer Satisfaction Evaluation
Samsung Ranks 1st in 8 Categories, LG in 3 Categories
[Asia Economy Reporter Dongwoo Lee] In the consumer satisfaction evaluation for home appliances conducted by the leading U.S. market research firm JD Power, South Korea's major home appliance companies Samsung Electronics and LG Electronics ranked first in their respective categories.
According to industry sources on the 26th, JD Power recently announced the results of a satisfaction survey conducted on consumers who purchased and used washing machines, refrigerators, and cooking appliances over the past year.
Founded in 1968, JD Power conducts annual consumer satisfaction surveys in fields such as automobiles, home appliances, and healthcare. For home appliances, thousands of consumers are comprehensively evaluated on performance, price, design, and service, and the results are published.
Samsung Electronics ranked first in eight categories including over-the-range microwaves, freestanding ranges, French door refrigerators, standard refrigerators, dishwashers, drum washing machines, fully automatic washing machines, and dryers. It secured the most first-place rankings again this year following last year.
LG Electronics ranked first in three categories: side-by-side refrigerators, wall ovens, and cooktops. In other product categories, LG also ranked high, following Samsung Electronics. The U.S. home appliance company Whirlpool only managed to share first place with Samsung Electronics in the drum washing machine category.
The global acclaim for the Korean home appliance industry has been consistent not only this year but every year.
In March, the U.S. IT specialized media outlet ‘HD Guru’ praised Samsung Electronics’ QLED 8K TV, stating it "has a system that delivers the best picture and sound quality," highly evaluating its color reproduction, color volume, and HDR performance.
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The U.S. media ‘CNET’ also selected LG OLED TV as one of the ‘best 75-inch TVs,’ praising it as “the best product among tested TVs over 75 inches.”
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