GS Retail Supports Small and Medium Enterprises Through Broadcasting

Opening a Special Exhibition at GS Fresh Mall and Focusing on Selling SME Products Introduced via Telegna
Continuously Committed to Playing a Good Corporate Role in Developing Sales Channels and Supporting Growth for Small and Medium Enterprises

[Asia Economy Reporter Seungjin Lee] GS Retail supports small and medium-sized enterprises (SMEs) through broadcasting.

Starting from the 27th, GS Retail will sell products from excellent SMEs introduced on the SBS entertainment program 'Telegna' ('If It Appeared on Television') through its online shopping mall GS Fresh Mall.

Telegna is a new concept entertainment program where famous celebrities directly introduce products from SMEs participating in the Small and Medium Business Distribution Center's 'Brand K'. SBS plans to sequentially showcase about 30 outstanding SME products every Monday at 10 PM through Telegna starting from the 27th of this month.

At the same time, GS Retail plans to serve as a distribution channel by launching the products featured on the day of the broadcast on GS Fresh Mall, enabling viewers to purchase the products in real time while watching the show.

GS Retail stated, "Through this collaboration, which provides product introduction via broadcasting and an easily accessible sales channel for consumers, SMEs will be able to expand their sales channels and gain practical benefits in raising their relatively low brand awareness."

This content was produced with the assistance of AI translation services.