"Experience LG Kitchen Appliances Outdoors" LG Electronics Hosts Unique Event at Camping Site
[Asia Economy Reporter Kim Hyewon] LG Electronics held a unique event where customers could experience LG Dios kitchen appliances outdoors.
From the 24th to the 26th, LG Electronics conducted the 'LG Dios Popup Kitchen' event at Hwanggeumbakjwi Camping Site in Chuncheon, Gangwon Province, allowing customers to try products such as the Dios induction electric range (model: BEF3MT), Dios microwave oven (model: ML32UW1), and Dios dishwasher steam (model: DFB22M).
Considering the popularity of camping in less crowded places due to COVID-19, LG Electronics chose this event location. The event was designed to inform visitors that they can cook comfortably even in the hot summer and relax without worrying about dishwashing after meals by directly using LG Dios products.
Customers experienced the convenience of LG Dios products by cooking with the Dios induction electric range and feeling its powerful heat, preparing simple meals easily and deliciously with the Dios microwave oven, and cleaning dishes and pots thoroughly using the Dios dishwasher steam.
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Yoon Sungil, head of Korea HA Marketing at LG Electronics, said, "We will continue to carry out various marketing activities so that more customers can experience and choose LG Dios products."
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