Hyundai Department Store Conducts Training to Develop 'Live Commerce' Experts

Recruiting 330 Students from the 28th
Cultural Centers in Pangyo, Jungdong, and Sinchon Branches from September to November

[Asia Economy Reporter Seungjin Lee] Hyundai Department Store is conducting training to cultivate experts in 'live commerce.'

Hyundai Department Store announced on the 26th that it will partner with Gyeonggi-do Corporation to open the 'Live Commerce Influencer Academy' and recruit 330 students starting from the 28th. Gyeonggi-do Corporation is a company creating new business models to foster small and medium-sized enterprises.

Hyundai Department Store explained, "As the number of customers using 'live commerce' increases, we prepared this course to plan higher-quality 'live commerce' content."

This course is characterized by a hands-on format where professional instructors belonging to the GIU (Global Influencer Unit), a specialized influencer group, directly teach product presentation and introduction methods, video shooting, live video editing, and commerce-type content planning.

The course will be held over three months from September to November at the cultural centers of Pangyo Branch, Jungdong Branch, and Sinchon Branch.

This content was produced with the assistance of AI translation services.