LG Uplus Introduces 5 New Channels for Middle-Aged Audience on U+tv

From Korea's First Customized Entertainment for Middle-Aged Customers to Adult Songs, Classical Music, and Education

Photo by LG Uplus

[Asia Economy Reporter Kim Heung-soon] LG Uplus announced on the 26th that starting from the 27th, it will introduce five new channels on U+tv targeting middle-aged customers.

The five newly added channels on the IPTV service U+tv are ▲the entertainment channel for the new middle-aged generation 'The Life (Channel 39)' ▲movie OST and classical music specialty channel 'C Music (188)' ▲overseas documentary channel 'BBC Lifestyle (198)' ▲'Da Vinci Learning (235)', known as the 'German EBS' ▲adult trot music channel 'Inet Life (154)'. Including these new channels, U+tv offers a total of 252 channels.

'The Life' is the first-ever 'life entertainment' channel launched domestically on U+tv. LG Uplus explained, "It is differentiated from existing middle-aged channels that are limited to genres like trot, health, and historical dramas by offering interesting entertainment programs on lifestyle topics such as food, clothing, housing, culture, and leisure, which are needed by the new middle-aged generation (people in their 40s and 50s who strive to cultivate themselves and live happily and youthfully)."

The Life channel will premiere self-produced programs while also scheduling many co-produced programs with small and medium program providers (PP), independent production companies, and local channels.

Self-produced content on The Life channel includes ▲in-depth talk show for the new middle-aged generation 'The Life Show: The Real Middle-aged Era' ▲classical music introduction program 'The Music in Movies: Why Classical Music Is Like That'. The Life Show introduces the life stories of successful middle-aged individuals, and 'Why Classical Music Is Like That' is an educational entertainment talk show focusing on classical music featured in films.

Co-produced content includes ▲'Chef's Paldo Table', showcasing dishes made with Korea's regional specialties ▲'Romantic Village Gohyang-ri', a road busking journey with 'Healing Icon' Kim Dohyang ▲popular golfer's golf lesson entertainment 'Shall We Golf: New Middle-aged Class' ▲'Idol Pick! Picnic', where idols help with farm work and enjoy local attractions and food as part of the 'Rural Support Project'.

'C Music', broadcast in over 120 countries, is a music specialty channel that produces and airs music videos of movie OSTs and classical music worldwide 24 hours a day without advertisements.

The popular BBC channel 'BBC Lifestyle' from the UK public broadcaster BBC is composed of lifestyle categories such as home & design, cooking, fashion & style. It airs famous programs like star chef Gordon Ramsay's restaurant makeover show and 'MasterChef', which has been benchmarked by content producers in many countries.

'Da Vinci Learning', an educational channel broadcast in over 100 countries, covers various themes including arts, creativity, health & medicine, humanities & culture, and science. It offers educational and informational programs not only for infants and teenagers but also for adults.

The 'Inet Life' channel is a music and variety genre channel consisting of trot music and retro-style comedy programs such as ▲'Love for Trot Concert', contributing to the development of local culture including regional festivals ▲'Comedy Shows of Those Days', which will remain in the history of Korean comedy.

Jung Dae-yoon, head of home partnership at LG Uplus, said, "We plan to continue providing content tailored to the diverse lifestyles of our customers."

This content was produced with the assistance of AI translation services.