"Eat and Sleep Alone"... Rising Popularity of Convenient Ingredients for 'Honcamping' Enthusiasts '↑'

[Asia Economy Reporter Choi Saeng-hye] Recently, due to the impact of the novel coronavirus infection (COVID-19), summer vacations are shifting to a ‘contactless’ style. In particular, camping has emerged as the trend for this summer vacation because it allows people to naturally practice social distancing by escaping from urban areas with frequent face-to-face contact. Among young people, ‘hon-camping’ (camping alone) is especially rising as a trend. According to the food and beverage industry on the 25th, various products that provide ‘honhwakhaeng’ (certain happiness alone) for hon-camping are attracting consumers’ attention.

If you want a refreshing sensation other than beer for your solo camping drinking table, try the uniquely conceptual strong carbonated Makgeolli ‘Atti.’ Atti by Baesangmyeon Brewery and Pocheon LB is a natural strong carbonated Makgeolli made with a rocket launch concept. It is brewed with rice cultivated in Pocheon and features a strong refreshing taste and clean flavor characteristic of natural carbonation produced by the natural fermentation of nuruk (fermentation starter). With a volume of 450 ml and an alcohol content of 6%, it is easy to enjoy without burden, and the strongest carbonation can be felt at 5°C in the refrigerator. The product packaging adds fun elements with a label design reminiscent of space and a side design that allows you to check the gauge showing Makgeolli being launched due to strong carbonation. The product is available for purchase online at Naver Food Window’s traditional liquor section, Naver Storefarm, and Homesul.com, priced at 16,500 KRW for 3 bottles.

If barbecue equipment is a burden for solo camping, Lotte Foods’ ‘Uiseong Garlic Direct Flame Marinated Grill’ is a good choice that delivers barbecue flavor simply by grilling. Uiseong Garlic Direct Flame Marinated Grill is made with domestic pork and Uiseong garlic, coated with rich galbi marinade, oven-grilled once, and then grilled again over direct flame to enhance the rich meat juice and smoky flavor. The product surface has grid-shaped grooves like those from a grill to help the marinade penetrate better. It can be used as a side dish, snack, or anju (drinking snack), and it is characterized by allowing easy and convenient enjoyment of barbecue flavor. One 260g product is divided into two 130g small packs for easy consumption as needed.

When you feel peckish while moving to a camping site or need a snack, a simple grain bar packed with taste and nutrition is perfect. The fruit brand DolKorea has introduced the ‘Allight Muesli Bar’ made with roasted grains and dried fruits. The product balances taste and nutrition by adding carefully selected dried fruits and honey to crispy roasted oats, and it is made in a bar form that is easy to carry and store, allowing you to conveniently and heartily replenish nutrition. It comes in three varieties: ‘Cranberry,’ ‘5 Kinds of Dried Fruits,’ and ‘5 Kinds of Forest Fruits,’ and is available at major discount stores and convenience stores nationwide.

This content was produced with the assistance of AI translation services.