'Hyundai Quming' Water Purifier Popular... High Growth Expected in the Second Half

Hyundai Rental Care Shows Remarkable Growth with Steady Increase in New Accounts This Year

Quming The Slim Plus

Hyundai Rental Care has shown remarkable growth this year as the number of new subscription accounts steadily increases. The prolonged spread of the novel coronavirus infection (COVID-19) has significantly driven the growth of water purifier rentals. With growing concerns about tap water safety, the demand for water purifier rentals is expected to rise further, forecasting continued high growth in the second half of the year.

According to industry sources on the 25th, the number of new 'Hyundai Quming' water purifier subscription accounts reached approximately 15,000 last month. After recording 14,000 accounts in May, a 44% increase compared to the previous year, the upward trend has continued. Considering that Hyundai Rental Care’s average monthly new Hyundai Quming water purifier subscription accounts typically range between 7,000 and 8,000, this recent figure represents a doubling.

The surge in new water purifier subscription accounts at Hyundai Rental Care is analyzed to be influenced by the prolonged COVID-19 pandemic. Since March, when COVID-19 began to spread significantly, new water purifier subscriptions have noticeably increased compared to the previous year, with the growth rate accelerating further in May. Hyundai Rental Care explained that as interest in hygiene has grown, consumers seeking products with enhanced sterilization and hygiene functions have significantly increased.

In particular, with recent issues such as tap water larvae emerging, the demand for water purifiers is expected to increase further. Hyundai Rental Care is strengthening its Hyundai Quming water purifier product lineup to respond to the growing demand. This month, they also introduced a new product with enhanced hygiene features compared to the existing direct-flow hot and cold water purifiers.

The success of water purifiers is driving the overall growth of Hyundai Rental Care’s rental business, which includes air purifiers, bidets, and massage chairs. Hyundai Rental Care explained that it has secured more than 12,000 new subscription accounts monthly on average this year, with sales volume showing a growth rate of over 50% compared to last year.

To accelerate the growth momentum of its rental business, Hyundai Rental Care is also expanding offline stores where customers can directly experience and purchase products. In addition to strengthening existing stores at Hyundai Department Store and Hyundai Premium Outlet, they are securing partnership stores in a 'shop-in-shop' format, where Hyundai Rental Care showrooms are located within heterogeneous distribution stores operated by small business owners. The number of dedicated sales personnel has also increased by more than 20% this year. A Hyundai Rental Care representative stated, "We will continue to raise awareness of the Hyundai Quming brand by offering cost-effective, high-quality products and utilizing the diverse distribution networks owned by the Hyundai Department Store Group."

This content was produced with the assistance of AI translation services.