Dongkuk Steel Enhances Design Superiority of Color Steel Plates

[Asia Economy Reporter Hwang Yoon-joo] Dongkuk Steel held the '2020 Color Steel Sheet Design Trend and New Product Presentation' for its employees. This presentation was planned to propose new strategic products for color steel sheets and to expand the role of design.

The Dongkuk Steel Design Team, which hosted the event, selected 'add+' as the keyword for this presentation. The keyword signifies that design and color add new value to products, leading to high added value.

For Luxteel, a premium color steel sheet for architectural interior and exterior materials, three themes centered on the keyword 'circulation' were proposed with new designs. The new themes responding to the 2020 trend of the 'must-environment era' are summarized as ▲ add digital: a new challenge in the color steel sheet industry, digital printing product-based 'Hi, Digital' ▲ add pattern: 'Touched Star,' emphasizing the inherent beauty of steel with luxurious colors and texture effects ▲ add idea: 'Hidden Treasure,' a treasure-like product hidden among already developed products that have not yet been recognized.

Luxteel, which has the inherent characteristics of recyclable eco-friendly building materials, has recently been attracting attention as interior and exterior materials for 'regenerated buildings' that add modern sensibility to old architecture.

Meanwhile, for Appsteel, a color steel sheet for home appliances, three themes were proposed with the keyword 'home.' New themes reflecting market trends characterized by the rise of customized home appliances that match furniture were also decided.

Dongkuk Steel plans to actively link the contents of this presentation with overseas regional promotions in the future and continue its super-gap strategy in the design aspect of color steel sheets.

Meanwhile, due to the spread of COVID-19, all attendees measured their body temperature and wore masks, complying with government quarantine guidelines during the event.

This content was produced with the assistance of AI translation services.