The Oldest Busan Company is '90-Year-Old Daesun Joojo'

Local Liquor Company Celebrates 90th Anniversary on 25th
Event Canceled Due to COVID-19, Commemorative Emblem Created

90th Anniversary Advertisement of Daesun Joojo.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Do you know the oldest company in Busan?

Daeseon Brewery, a local liquor company in the Busan area, celebrated its 90th anniversary this year. The anniversary falls on the 25th, marking its 90th "birthday."

On the 24th, Daeseon Brewery announced that it has created an emblem commemorating its 90th anniversary, which will be attached to soju labels, posters, and other promotional materials.

Founded as Daeseon Brewing Co., Ltd. on July 25, 1930, in Beomil-dong, Busan, Daeseon Brewery is the region's only soju manufacturer and was recognized by Busan City in 2012 as the "oldest company in Busan."

The name "Daeseon (大鮮)" is an abbreviation of "Daejoseon (大朝鮮)," created to embody Korean pride during the Japanese colonial period in 1930, as a counterpart to "Dainippon (大日本) Brewing," which produced sake at the time.

The company's manufacturing philosophy is "quality first," competing through the taste and quality of its products. Dedicated to soju production and new product development, Daeseon Brewery has released various alcoholic beverages over the past 90 years, including Busan's oldest liquor, "DAIYA Soju," as well as "Seon (鮮) Soju," "C1 Soju," and "Daeseon Soju."

Although other regional soju brands once dominated the market, Daeseon Soju, launched in January 2017 with a retro concept, immediately captivated consumers as the "original newtro" and surpassed 400 million bottles in cumulative sales earlier this month, maintaining strong popularity.

While celebrating its 90th anniversary, Daeseon Brewery decided to forgo any large commemorative events out of consideration for the local community's efforts to prevent the spread of COVID-19. Only the new emblem will serve as a greeting and celebration.

Daeseon Brewery CEO Jo Woo-hyun said, "We are deeply moved to reach our 90th anniversary thanks to the continuous love of our citizens," adding, "All employees of Daeseon Brewery will take strong steps forward toward our 100th anniversary."

This content was produced with the assistance of AI translation services.