Kim Soo-hyun and Seo Yea-ji's Car... Volvo Sponsors XC90 and S90 in 'It's Okay to Not Be Okay'

Volvo XC90 (Photo by Volvo Cars Korea)

[Asia Economy Reporter Kim Ji-hee] Volvo Cars Korea announced on the 24th that it will sponsor popular vehicles such as the flagship sport utility vehicle (SUV) XC90 and the dynamic sedan S90 in the drama "It's Okay to Not Be Okay."

The weekend drama "It's Okay to Not Be Okay" is a romantic comedy depicting the healing process of Moon Kang-tae (Kim Soo-hyun), a psychiatric ward caregiver, and Ko Moon-young (Seo Ye-ji), a children's book author. From the first episode, it achieved an average household viewership rating of 6.1% and a peak rating of 7.0%, ranking first in its time slot across cable and general programming channels.

'It's Okay to Not Be Okay' Poster

In the drama, Ko Moon-young (Seo Ye-ji), a children's literature author who developed antisocial personality traits due to childhood trauma, drives the XC90 and S90.

The new S90, currently available for pre-order, features a design with new details, a high-level interior configuration, an advanced air purification system that filters ultrafine dust, and an upgraded B&W sound system. In line with the global electrification strategy, it is offered in three latest powertrain trims: B5 Momentum, B5 Inscription, and T8 Recharge AWD Inscription. Prices range from 60.3 million to 85.4 million KRW.

Meanwhile, Volvo Cars continues active product placement (PPL) activities through various popular entertainment programs such as "I Live Alone" and "Hangout with Yoo?".

This content was produced with the assistance of AI translation services.