NH Nonghyup Bank Launches Big Data-Based Asset Management Service 'Financial Life PEEK'

The First Financial Asset Comparison Service in the Financial Sector Preparing for the My Data Era

[Asia Economy Reporter Kangwook Cho] NH Nonghyup Bank announced on the 23rd that it has launched the big data-based asset management service 'Financial Life PEEK' on its mobile platform All One Bank app.

'Financial Life PEEK' is a service that allows users to freely set criteria such as gender, age, occupation, and region based on Nonghyup Bank customer data, and compare their financial life in an engaging way with approximately 38,000 diverse comparison groups (e.g., 30s male office worker living in Seodaemun-gu, Seoul; 40s male self-employed living in Haeundae-gu, Busan) by selecting a similar group (Peer Group) or an interest group. It covers financial assets (e.g., savings/deposits, funds), loans, and consumption.

Through this service, customers can intuitively check via graphs whether their financial assets are heavily weighted toward deposits, if their loans are high compared to their financial assets, or if they have spent a lot on dining out or shopping. They can also receive information on financial transaction trends over the past three months and recommended financial products for their interest groups.

This service is the first data-based service launched by the Data Business Division, established to strengthen the digital sector, and was released in collaboration with the All One Bank Center Cell.

Shim Hyunseop, head of the Data Business Division at Nonghyup Bank, said, "We planned this service to lead the MyData business and provide differentiated financial services to customers," adding, "We will continue to strive to provide better data-based financial services and realize a digital human bank that grows together with customers."

This content was produced with the assistance of AI translation services.