NH Nonghyup Bank's 'All 100 Plan' Asset Management Service Ranks No.1 for 2 Consecutive Years

No.1 in Brand Recommendation Asset Management Services in Korean Industry

On the 22nd, a certification ceremony for being ranked No. 1 in brand recommendation of Korean industry was held at the NongHyup Bank headquarters. (From left) Kim Hee-jung, Head of NH All100 Advisory Center; Shin Yong-in, Head of WM Business Division; Ham Yong-moon, Vice President; Han Soo-hee, Vice President of Korea Management Association Consulting; Lee Ki-dong, Head of Diagnostic Evaluation Division 3.

[Asia Economy Reporter Kangwook Cho] NH Nonghyup Bank announced on the 23rd that its representative asset management brand, All100 Plan, was selected as the No. 1 asset management service in the Korean Industry Brand Recommendation for the second consecutive year.

The Korean Industry Brand Recommendation is a brand evaluation survey hosted by the Korea Management Association Consulting (KMAC), conducted through one-on-one interviews with 11,800 male and female consumers aged 10 to 50 across 100 industry groups.

All100 Plan is a comprehensive asset management platform that provides customized consultations for each customer by considering their financial information, investment tendencies, and lifecycle-specific required funds. NH Nonghyup Bank independently developed the NH All100 Plan Index and offers comprehensive adjustment solutions based on it. In line with the untact financial environment, asset management services are also provided through internet banking and smart banking.

At the certification ceremony held at Nonghyup Bank headquarters the day before, Ham Yong-moon, Vice President of the Marketing Division, said, “In an increasingly complex financial environment, providing uniform financial services has limitations in customer satisfaction,” and added, “Through the expanded and reorganized All100 Advisory Center this year, we will do our best to provide differentiated, customized asset management services to more customers.”

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