"Providing 'Jisik Store' with Higher Revenue Than YouTube" (Comprehensive)

Hunet Knowledge Sharing Platform ‘Happy College’
2,180 Contents, 25,000 Cumulative Learners... Connecting Knowledge Producers and Consumers
Creators Set Content Prices Themselves, Providing Opportunities for Copyright Royalties

Cho Young-tak, CEO of Hunet, is explaining the program at the 'Happy College' press conference held on the 21st at the Kensington Hotel in Yeouido, Seoul. Photo by Hunet

[Asia Economy Reporter Kim Heeyoon] "Distributing knowledge content on Happy College can generate more revenue than YouTube."

On the 21st, Cho Youngtak, CEO of Hunet, said this at the 'Happy College' press conference held at the Kensington Hotel in Yeouido, Seoul, adding, "Happy College is the foundation where you can turn your know-how into knowledge and commercialize it."

The press conference was organized to introduce the operational performance and future business directions of Happy College, a knowledge-sharing platform launched in April last year. CEO Cho Youngtak emphasized, "With edutech, traditional universities are being dismantled, and the era of 'a university in your hand,' where you can access necessary knowledge and information anytime and anywhere, has begun. Through the platform called Happy College, we will achieve digital transformation in education and lead the popularization of edutech."

Happy College is a knowledge-sharing platform that connects knowledge producers and consumers online. Similar to Naver's Smart Store, knowledge producers can easily commercialize and sell their knowledge content to generate revenue. As an edutech platform, Happy College plans to provide ▲ a platform where anyone can become a professor and receive practical knowledge ▲ a foundation for commercializing long-tail knowledge content ▲ various content aimed at turning 10 million office workers into N-jobbers.

Currently, it has established itself as an online knowledge store with 1,190 course creators (masters), 2,180 pieces of content, and a cumulative 25,000 students. When a master opens a course on Happy College and shares the 'internet file address (URL)' with students, classes can be conducted immediately without installing any additional programs. Online and real-time live lectures can also be resold as 'video on demand (VOD)' if needed.

Knowledge producers can directly open a personal homepage-style one-person university page and register content on the Happy College mobile application or website. Various types of classes, including online and live lectures, can be created. Happy College has a structure where masters set their own content prices and can expect to generate revenue through royalties.

Happy College Status.

Currently, the prices of courses registered on Happy College range from free to 1,980,000 KRW. According to Hunet, some courses have recorded a highest single live session revenue of 25 million KRW and annual sales of 80 million KRW by attracting many students. Hunet aims to secure 100,000 masters by 2025.

According to Hunet's survey on the composition of masters, 'professional instructors' accounted for the largest share at 25%, followed by 'office workers' (22%), 'authors' (17%), 'educational institutions' (15%), and 'YouTubers' (13%). By content category, the distribution was 'business and job skills' (25%), 'finance and side jobs' (17%), 'foreign languages' (15%), 'jobs and startups' (10%), and 'travel' (5%).

The press conference also featured case presentations from participants such as YouTubers who directly use Happy College, including CEO Bok Seonghyun of 'Insadamdangja.' CEO Bok said, "When conducting live sessions on YouTube, there were 200 to 300 participants, but during Happy College live sessions, I was able to share knowledge with 1,500 people." He added, "Through Happy College, it felt like a strength to deliver more vivid and specialized knowledge live, such as interview information that actual job seekers are curious about and can immediately apply."

CEO Cho said, "By utilizing Happy College's online knowledge store, anyone can easily commercialize their knowledge and experience and receive appropriate value for it. We want to create a platform for knowledge supply and focus on the social role of delivering specific and practical knowledge from universal knowledge."

This content was produced with the assistance of AI translation services.