Audi e-tron (Photo by Audi Korea)

Audi e-tron (Photo by Audi Korea)

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[Asia Economy Reporter Kim Ji-hee] Audi announced on the 21st that its brand's first pure electric sport utility vehicle (SUV), the 'e-tron,' sold a total of 17,641 units worldwide in the first half of this year. This represents an 86.8% increase compared to the previous year and is the highest sales record in the global large electric SUV segment.


In particular, the Audi e-tron became the best-selling passenger vehicle model in Norway during the first half of this year. The e-tron accounted for 92% of all Audi vehicles sold in Norway in the first half of the year, and also showed excellent sales performance in Iceland (93%), Sweden (12%), and Israel (14%). Through this, it earned the title of the best-selling electric SUV in Europe.


This popularity was driven by sufficient driving range based on everyday driving, fast charging capable of accepting up to 150kW output, and the e-tron charging service available at over 155,000 public charging stations across 25 countries. Additionally, the Audi e-tron was recognized for its product quality by being selected as the 'Top Safety Pick' for electric vehicles for the first time in the crash evaluation by the U.S. Insurance Institute for Highway Safety (IIHS).


Hildegard Wortmann, Audi AG Sales and Marketing Director, said, “The Audi e-tron is a true game changer and well represents Audi’s vision for sustainable and progressive premium mobility,” adding, “The e-tron combines design, dynamic handling, high interior quality, and advanced technology to enable emission-free driving without inconvenience.”



Meanwhile, Audi introduced the ‘Audi e-tron 55 quattro’ to the domestic market last July.


This content was produced with the assistance of AI translation services.

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