SK Stoa Targets 'Pet Food' Market... Launches 'GeniePet' on 22nd
Genipet 'The Care Joint Health, The Care Skin Health' Supplements Sold Exclusively
[Asia Economy Reporter Lim Hye-sun] T-commerce company SK Stoa is targeting pet food.
SK Stoa announced on the 20th that it will launch 'Genie Pet,' an immune-boosting pet food created by Jeong Kwan Jang, and will actively strengthen its operations in pet products. The broadcast will take place on the 22nd at 4:36 PM.
Genie Pet is a pet health food brand made by KGC Ginseng Corporation using red ginseng. It uses 6-year-old red ginseng ingredients from Jeong Kwan Jang to help improve immunity along with providing nutrition for dogs.
SK Stoa explained, "Recently, as the so-called 'petfam' who regard pets as family members have increased, there is a growing interest in pet health management, so we decided to launch the premium ingredient pet food 'Genie Pet.'"
The products introduced by SK Stoa this time include two types of Genie Pet supplements that help with pets' immunity, joints, and skin health, four types of snacks containing red ginseng ingredients, and one type of Gadeuk series food.
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These products are suitable for all dog breeds and all ages over three months. In particular, the supplements 'The Care Joint Health' and 'The Care Skin Health' will be exclusively launched by SK Stoa as the first on home shopping.
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