Porsche Korea Opens New Showroom and Certified Pre-Owned Center in Suwon

[Asia Economy Reporter Su-yeon Woo] Porsche Korea announced on the 20th that it will open a new Porsche showroom and certified pre-owned car center at Deutsch Auto World located in Gwonseon-gu, Suwon. The operation will be handled by Deutsch Auto, a Porsche Korea official dealer under the Deutsch Automobile Group.

The showroom, applying Porsche brand's architectural design concept and the latest CI of the dealer network, can display up to 14 vehicles and features a 'Highlight Zone' showcasing the latest key models. In particular, ahead of the launch of Porsche's first pure electric sports car Taycan, an 'E-Performance Zone' has been set up to prepare for the full-scale electrification era.

Additionally, a separate Porsche Drivers Selection (PDS) corner reflecting Porsche customers' lifestyles has been prepared, and premium customer consultation services are provided through a digitalized customer lounge and fitting lounge.

Suwon, with a population of 1.3 million, is a region where demand for premium brands has been rapidly increasing recently, making it an important hub in Porsche Korea's nationwide service enhancement strategy. Especially, the Suwon Deutsch Auto World Porsche showroom and Porsche Certified Pre-Owned Car Center Suwon are located in Deutsch Auto World, adjacent to major highways in the southern Gyeonggi region and the metropolitan area, enhancing accessibility.

Holger Gehrmann, CEO of Porsche Korea, explained, "The 300-pyeong scale Suwon Deutsch Auto World Porsche showroom and Porsche Certified Pre-Owned Car Center Suwon will display new and used Porsche cars in one space, providing customers with more diverse product selection opportunities."

Porsche Korea Suwon Showroom

Opened as the third after Bundang and Yangjae, the 'Porsche Certified Pre-Owned Car Center Suwon' is the first Porsche certified pre-owned car center in the Suwon area, exhibiting and selling pre-owned cars certified for quality based on reliability and expertise.

Applying the company's global standards, professional technicians and consultants manage the entire process from official purchase decision through inspection of 111 items including interior and exterior condition, mileage, and accident history, to the reconditioning process that enhances quality and value, and the pricing process that sets appropriate purchase prices.

The 'Suwon Deutsch Auto World Porsche Showroom' and 'Porsche Certified Pre-Owned Car Center Suwon' operate year-round from 9 a.m. to 8 p.m. Porsche Korea currently operates a total of 12 Porsche centers, 12 service centers, 3 Porsche certified pre-owned car centers, 1 Porsche showroom, and a new retail format called 'Porsche Studio.'

This content was produced with the assistance of AI translation services.