Fine Casual 'Shake Shack' Opened in Daegu Theme Shopping Mall 'Dongseongno Spark'

SPC Group Opens Second Store in Non-Capital Region Following Busan

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongwook Park] SPC Group's 'Shake Shack' opened its 13th domestic branch at 'Dongseong-ro Spark,' a theme park shopping mall that has become a landmark of Daegu.

SPC Group, which first introduced 'Fine Casual' in July 2016 in Gangnam, Seoul, opened a new-concept store with 164 seats on the first floor of 'Dongseong-ro Spark,' a complex shopping mall featuring a rooftop amusement park with a Ferris wheel and disc-o, as well as numerous famous brands, on the 10th.

Fine Casual is a compound word of Fine Dining and Casual Dining, meaning a harmony of a luxurious atmosphere and reasonable prices. It is characterized by adding a sophisticated image to cost-effectiveness.

'Shake Shack Daegu Dongseong-ro Branch' was designed based on the 'Inside-out' concept inspired by the Pompidou Centre, one of Paris's three major art museums. Collaborating with graffiti artist 'XEVA,' it emphasizes a lively atmosphere with colorful graffiti artwork titled 'New York to Daegu,' connecting New York to Daegu.

In addition to existing menu items such as ShackBurger, Shack Stack, and SmokeShack, this location offers a signature dessert called 'Dalgona Daegu,' which sweetly combines Daegu's famous chewy honey rice cake and crunchy dalgona with vanilla custard. Also, Daegu's local craft beer brand Daedo Brewery's 'DAEDO Helles' and 'DAEDO IPA' are available here.

On the Happy Point application, a 'Shack Flop Flop Discount Coupon' usable only at the 'Daegu Dongseong-ro Branch' can be downloaded until the 24th, valid through the 31st.

A Shake Shack representative said, "After opening the 'Busan Seomyeon Branch' in July last year, we are introducing our second non-metropolitan store in Daegu. We thank the citizens of Daegu for their support and will continue to promote Shake Shack's taste and hospitality culture in more diverse regions."

This content was produced with the assistance of AI translation services.