Fila Releases T-Shirts Featuring Olympic Sports Events

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 16th that it has launched the ‘2020 Team Fila T-shirt Edition,’ which features the characteristics of the national teams sponsored by the brand in each sport.

This edition captures key movements from four representative sports sponsored by Fila?shooting, handball, fencing, and skateboarding?and graphically incorporates them as design points on the front of the T-shirts. On the back, the English names of the sports along with symbols representing each sport, such as a skateboard, fencing sword, handball, and shooting target, are embroidered and printed.

Made from a cotton-poly blend, the white base features prints and embroidery in Fila’s signature colors (navy, red, and white), adding a simple mood with a touch of brand heritage sensibility. The loose-fit style makes it easy to match with any summer outfit, enhancing its versatility. Sizes are available in increments of 5 from 90 to 110, and the price is 35,000 KRW.

A Fila representative stated, “With the Tokyo Olympics postponed due to COVID-19, we wanted to support the national athletes who are greatly disappointed and offer a refreshing item for those craving unique summer fashion by presenting the 2020 Team Fila T-shirt Edition. We hope everyone stays cool and refreshed this summer, which is expected to be extremely hot, with the Team Fila T-shirts that combine simple and sophisticated design with special meaning.”

This content was produced with the assistance of AI translation services.