SSG.com Targets Domestic Travel Demand with Travel Specialty Section 'Trip'

[Asia Economy Reporter Seungjin Lee] SSG.com is gearing up to capture domestic travel demand through its travel service specialty section ‘Trip (tr,iip)’ as the peak summer vacation season begins.

On the 14th, SSG.com announced that it will run discount promotions on domestic airline tickets and hotels on Trip throughout July. Considering the increased domestic demand due to the novel coronavirus (COVID-19), the company plans to strengthen package products and promote service activation.

In fact, an analysis of Trip airline ticket reservation sales data for the entire month of June by SSG.com showed that 99% of bookings were for domestic routes. Similarly, real-time hotel bookings were 100% domestic demand.

Among airline tickets, the ‘Gimpo-Jeju’ route accounted for 65%, and the ‘Gimpo-Busan’ route accounted for 15%, clearly showing a preference for Jeju and Busan as domestic travel destinations. Trip airline ticket sales also increased by 230% compared to the previous month, and the number of reservations rose by 227%, indicating that travel demand is rising ahead of the vacation season.

For hotels, the popularity of Seoul was highest as customers increasingly enjoyed city hotel stays. Following that, more than 60% of sales occurred in Gangneung, Busan, Jeju, and Sokcho, showing concentrated bookings. In particular, hotel sales in June exceeded internal target expectations by 140%, driven by domestic demand.

Additionally, SSG.com operates the ‘Comma Accumulation’ ongoing promotion, the only one among comprehensive shopping malls that provides SSG Money equivalent to the average rate per night when using 10 nights, and the repurchase rate is also high enough that such customers appeared in less than a month.

To continue this trend, SSG.com plans to run special discount promotions on airline tickets and hotels. First, one-way airline tickets from Gimpo to Jeju will be sold starting at a minimum of 20,000 KRW, and a special event commemorating the new route of T’way Air to Yangyang is also prepared.

Furthermore, hotels in Gangneung, Sokcho, and Pyeongchang will be offered at up to 25% discounted prices, and a maximum 15% discount promotion will be held for hotel reservations in Seoul, Busan, and Jeju. In the pension category, a 10,000 KRW discount is applied for purchases over 100,000 KRW.

In addition, various benefits will be offered, such as issuing coupons that allow Trip users to receive up to 50% discounts on travel luggage purchases by brand at SSG.com.

Choi Taekwon, Head of Sales at SSG.com, said, “We plan to maximize customer convenience by promoting a special service that delivers food ordered via ‘SSG Delivery’ to resorts or pensions booked through Trip,” adding, “As the peak vacation season begins, we will continuously expand products such as packages, activities, and admission tickets to strengthen our position as a travel platform.”

This content was produced with the assistance of AI translation services.