Volkswagen Korea Releases 'Pet Driving' Video with Ambassador Kang Hyung-wook

[Asia Economy Reporter Suyeon Woo] Volkswagen Korea, in line with the "10 million pet dog era," released a Tiguan campaign video on the 13th featuring trainer Kang Hyung-wook, the ambassador for Volkswagen's sports utility vehicles (SUVs), under the theme of pet driving.

In this video, Trainer Kang appears driving the Tiguan 4Motion, which offers optimal conditions for traveling with pets thanks to its spacious trunk. The video captures joyful moments such as daily life, driving, and camping with dogs, naturally introducing tips for safe and enjoyable pet driving.

The video highlights various advantages of the Tiguan 4Motion, including its modern design, all-wheel-drive system that adapts to diverse environments such as on-road and off-road, and the spacious trunk that easily accommodates two kennels.

Along with this video, a Q&A video about pet driving, which car owners should know, was also released. It features clear explanations from Trainer Kang on topics pet owners must know, such as training dogs to adapt to cars, precautions for long-distance driving with dogs, and kennel training methods.

Meanwhile, the Tiguan featured alongside Trainer Kang in the video has surpassed 50,000 units in cumulative domestic sales, based on a broad lineup ranging from front-wheel-drive and all-wheel-drive models to 7-seater models. In the first half of 2020, it also ranked as the best-selling imported SUV overall.

Volkswagen Korea released a campaign video on the 13th featuring trainer Kang Hyung-wook, the brand's sports utility vehicle (SUV) ambassador, under the theme of pet driving. Photo by Volkswagen Korea

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