Volvo Korea Launches Pre-Orders for New S90... Starting Price 60.3 Million KRW

[Asia Economy Reporter Su-yeon Woo] Volvo Cars Korea has begun pre-orders through 26 dealerships nationwide starting from the 13th, ahead of the September launch of the new luxury flagship sedan, the new S90.

The new S90 model is a facelift version introduced four years after its domestic launch in 2016. It features refined details that emphasize the presence of Volvo's top sedan model, the largest body size in its class exceeding 5 meters, a more spacious interior, innovative technologies, and the latest powertrain aligned with the global electrification strategy, delivering a near-new car level of transformation.

On the exterior, new features include a 3D emblem, redesigned radiator grille, and Full-LED taillamps with sequential turn signals. Additionally, the overall length has increased by 125mm to 5090mm, and the wheelbase has been extended by 120mm to 3060mm compared to the previous model, completing the spacious interior of the flagship sedan.

Volvo Korea New S90

The advanced air purification system, which includes a PM 2.5 sensor and particulate filter that filters ultrafine dust, is standard across all trims. Furthermore, the 'Bowers & Wilkins' high-end sound system offered in the Inscription model has been upgraded with a new amplifier, and features such as noise cancellation that automatically removes interior noise and a new jazz club mode have been added.

Volvo Korea New S90

Another change in the new S90 is the new powertrain lineup reflecting the global electrification strategy. In Korea, the gasoline engine (B5) is equipped with a 48V mild hybrid system, and a plug-in hybrid engine (T8) will also be launched. The newly introduced B5 engine uses a 48V battery to assist the 250-horsepower turbocharged gasoline engine during acceleration and restart, achieving more agile performance, higher efficiency, and reduced emissions.

Additionally, the plug-in hybrid (T8) model, which includes a supercharger and turbocharger, delivers powerful performance with a total of 400 horsepower by combining the gasoline engine's 313 horsepower and the electric motor's 87 horsepower. It also features an AWD system and air suspension, providing stable ride comfort on any terrain.

In Korea, the lineup consists of three trims depending on some convenience features: ▲B5 Momentum (60.3 million KRW) ▲B5 Inscription (66.9 million KRW) ▲T8 Recharge AWD Inscription (85.4 million KRW) (prices include VAT, before individual consumption tax reduction).

Volvo's panoramic sunroof is standard on all trims, and the crystal gear knob by Orrefors, previously only available on the T8 model, has been expanded to all Inscription trims. The Inscription trim also offers ventilated and massage front seats and power-operated rear sunblinds. Additionally, it provides an industry-leading 5-year or 100,000 km free warranty period and consumables replacement service as standard.

Yoon Mo Lee, CEO of Volvo Korea, said, "Customers in the premium E-segment sedan market, a fiercely competitive area in the domestic imported car market, value differentiated brand experiences above all else," adding, "The new Volvo S90 will set a new standard for Swedish luxury in this regard."

This content was produced with the assistance of AI translation services.