Lotte Department Store The Conran Shop Collaborates with Hyundai Card Design Library on Book Content
Worldwide Rare Book Collection Exhibition
[Asia Economy Reporter Minyoung Cha] Lotte Department Store announced on the 10th that its luxury lifestyle edit shop, The Conran Shop, will unveil a new lifestyle culture space in collaboration with Hyundai Card Design Library.
From the 10th until the end of next month, The Conran Shop will exhibit the worldwide rare book collection from the Hyundai Card Design Library’s holdings on the 2nd floor of the Gangnam branch. This is the first time the Design Library’s rare books are being displayed externally. Additionally, the Design Library located in Bukchon will be designed using The Conran Shop’s design furniture and lighting.
This collaboration with Hyundai Card Design Library was actively planned reflecting the tastes of The Conran Shop’s customers. An analysis of customer trends revealed that premium customers have a very high interest in foreign books. Sales of foreign books accounted for 39% of premium customers’ purchases, and over 60% of these premium customers had purchased foreign books more than twice. Accordingly, The Conran Shop embarked on a collaborative project with Hyundai Card Design Library, which holds rare foreign books not found elsewhere.
The Conran Shop is a world-renowned luxury lifestyle edit shop that opened for the first time in Korea at Lotte Department Store Gangnam branch in November last year, covering an area of 3,305㎡ (1,000 pyeong). Seven months after opening, it surpassed one million visitors in June. The Conran Shop is evolving beyond a simple buying and selling space into a complex cultural space. Since April, it has been planning monthly themes and collaborating with artists, and this month, it exclusively launched collaboration products with Carl Hansen & Søn under the theme “Exclusive & Limited Edition.”
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Kim Sung-eun, team leader of Lotte Department Store’s Conran team, said, “As consumers’ intellectual curiosity grows recently, we will present diverse content encompassing customers’ lifestyles,” adding, “Due to the spread of COVID-19, we will prioritize quarantine and safety over events.”
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