Emart, First Large Mart to Sell 'Antibiotic-Free Young Chicken' for Chobok

[Asia Economy Reporter Minyoung Cha] To celebrate Chobok, Emart announced on the 8th that it will be the first large-scale retailer to sell antibiotic-free young chickens.

From the 9th to the 15th, Emart will offer domestic ‘antibiotic-free two young chickens (500gX2)’ at a 20% discount when paying with the event card, priced at 5,584 won, and all native chicken products will also be sold at a 20% discount with event card payment.

Young chickens have firmer meat than regular-sized chickens, so even when boiled thoroughly, the meat does not fall apart and remains chewy, making them especially good for Samgyetang. In particular, antibiotic-free young chickens are chickens that have been raised healthily for about 30 days without contact with external contaminants.

Antibiotic-free young chickens have been difficult to find not only in large retailers but across all distribution channels. This is because typical antibiotic-free poultry farms raise regular chickens that are larger than young chickens and have an average rearing period about 2 to 5 days shorter. Accordingly, Emart’s poultry buyer has been searching for farms that can raise antibiotic-free young chickens since early this year and decided to collaborate with five domestic antibiotic-free farms.

Emart explained that it introduced the antibiotic-free young chicken product in line with the ‘meaning out’ trend, where consumption is based on personal beliefs, and due to increased interest in health following the COVID-19 pandemic. In fact, since May, all stores have been selling only antibiotic-free certified fresh chicken (excluding native chickens). Animal welfare eggs have also been upgraded to antibiotic-free certified products.

Im Seunghyun, Emart’s poultry buyer, said, “With health becoming a hot topic due to COVID-19, we considered ways to enjoy summer health foods more healthily. Therefore, we are introducing antibiotic-free young chickens for the first time in large-scale retail to help replenish energy and maintain health during the heatwave.”

Additionally, convenient Samgyetang and premium seafood health foods have been prepared. At the ready-to-cook store, ‘Ssangdungi Young Chicken Baeksuk (pack)’, boiled directly in broth with medicinal herbs, will be offered daily in limited quantities at a 16% discount from the regular price. Domestic live abalone (100g) will be sold at a 50% discount with event card payment, and cleaned native Japonica freshwater eel (per 100g) and cleaned wild sea eel (per piece) will also be sold at a 30% discount each when using Shinsegae points.

This content was produced with the assistance of AI translation services.